BoomBoom Athletica

Last night was a preview event for Be:Fit London (which I'm starting to get pretty psyched about -- only a couple of weeks away now!) with one of their new clothing brands, BoomBoom Athletica.

BoomBoom Athletica, fitness fashion, clothing

BoomBoom's founder, Ann, an ultra-marathoner, spoke to us about the latest pieces in their range of classic, clean-lined fitness wear.

I'm pretty much a sucker for new gear, but when it backs up great design with huge performance credentials, I know my bank card will be running for cover. All the pieces in the range were classics which I would LOVE to have, with long flattering lines and sexy swatches of mesh built in, but if I had to choose one, it would be the newest spin tights that were the highlight of the launch.

With technical padding for your bum (and other bits!) created in collaboration with the company who makes cycle short padding for none other than Tour de France riders, you know it's going to be good. And they come in classic, flattering black or black with white features.

So the only question now is how long can I hold out before I buy them?

Check them out online or stop by their stand at Be:Fit.

BoomBoom Athletica, BoxPark London, Shoreditch, launch, fitness fashion

#fashion #healthfitness

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